There are some trucks out there that just get long lines everywhere they go. And in some cases it's not because they're the best around. Sometimes it's a matter of popularity, sometimes it's the people on the trucks.
That was the case with The Nom Nom Truck for me. Probably one of the best known trucks out there and it always has long lines. Now I get that a big part of their popularity is due to their appearance in The Great Food Truck Race. But it seems like that only affected them and Grill 'em" All. The other trucks that appeared on that show don't get any more business than the other trucks do, in other words they're not a "draw".
So I asked myself, "Why then?"
It's certainly not the people. I once tried to buy a large quantity of sandwiches and tacos from them for a party I was having and just flat out got turned down. Why?, It wasn't a large enough order. I was told flat out "$1500.00 minimum order for special events". And that was even if I came to them to pick them up.
So why then does a business that treats people that way so wildly successful.
The other night they were parked literally 3 blocks from my house so being the true truck stalker that I am, I decided on a Bahn Mi for dinner.
I got there early and was actually the first person in a long line. I ordered my sandwich and before I was even done paying for it the sandwich was done. I do have to say that's the fastest service I've ever received
from a truck. The sandwich was reasonably good and although not the best Banh Mi I've ever had, I'd get it again. And it was cheap! All the other trucks charge 8 for a sandwich, Nom Nom's is still only 5 bucks. 8 bucks here gets you a sandwich, taco and drink combo. So as far as street food goes, they got the formula right. Limited menu, low prices and very fast friendly service (as long as your not dealing with the owners).
Would I recommend this truck?, sure. They know what they're doing.
Now if only they could be a little more likeable....
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